Other Avenues

So while I wait for my last couple Impala shots to get finalled and shipped out the door, I can't help but wonder how it's like at other facilities under a deadline like this, or even other industries.

For a commercial project (of which I've only recently been used to), it seems our shots are seldom finalled by the director. We answer to a higher power, the client and their ad agency. Throughout these three Chevrolet spots, we've always delivered on time, and the agency and GM have always loved our work. There's never a period of time for feedback, at least much less than there is in a film! It's a very weird sensation, to create an awesome shot, approve it inhouse and send it out, only to hear no notes. I have a feeling that the commercials are bullet points somewhere in some meeting or memo, saying that the next Impala commercial has been completed, and will now be on TV. Who knows. Luckily we're not under any stress. There's a short team finishing up the spot this week, just my supervisor, myself, and my producer. We have a TD on call, but he's been on another show this week.

My brother is in town this weekend hanging out with us. He works on the other end of the computer entertainment industry, in games. He's a technical artist (modelling, texturing, animating) over at Rainbow Studios in Phoenix, and has been there for close to five years. He's a talented guy, and it's interesting to note that we as siblings are into this whole CG thing (games/films/digital media) together! It's definitely cool to hear how they're working on a new game for the XBox 360 and the PS3, and how these new console machines are going to be amazing pieces of hardware! It will be a little bit expensive for my taste. My only consoles are the PS2 and the Neo Geo (with the SEGA Genesis and the Atari 2600 now retired from my collection), with the PSP here for some portable gaming.